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thoughtfully built.

We make simple, practical software for everyday problems: tools that are a pleasure to use and made to last.

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SubPlan app icon

SubPlan

Youth soccer · iPhone & iPad

You coach. SubPlan tracks the minutes. Plan rotations before kickoff, or sub live during the game.

More useful things are taking shape.

Start with something real

Every product begins with a problem worth solving.

Make it feel natural

Focused tools that are easy to understand and return to.

Care about the details

The small things are what make a product work well.